About Diana

Born to be a stylist!

As a child growing up in Latvia, Diana was always interested in fashion and style and one of her earliest memories is making dresses for her dolls. 

After school, she attended Riga Fashion College where she studied tailoring, fabric manipulation and pattern cutting. She worked at first as a couturier with Alexander Pavlov, a famous Latvian designer, on his collections for Riga and Baltic Fashion Week.

Settling in London, one of the 4 fashion capitals of the world, she sought new opportunities and was engaged as a couturier by Suzanne Neville, the leading British bridal designer. Suzanne Neville creates both wedding gowns and evening wear for the many celebrities on her client list. 

Diana’s clientele included Holly Willoughby, Katherine Jenkins and Geri Halliwell. Diana’s next engagement was with Emilia Wickstead who lists the Royal Family amongst her clients. Here, she worked on outfits for the Duchess of Cambridge and Michelle Obama; everywhere, Diana’s attention to detail became a ‘hallmark’ of her work.

Inspired by her stellar experience with top couturiers, Diana started her own bridal design business, Diana Elizabeth Bridal. She had some amazing early successes such as the opportunity to exhibit at the White Gallery in London, selling 30 dresses to clients in London, Kenya, Canada and Hungary.

Diana was also featured in Bridal Buyer magazine in their bi-monthly “Wonder Woman Wednesday” section, which showcases successful wedding dress designers. This was a great celebration of her achievements and opened the door to another wonderful opportunity in the world of fashion.

She was approached by Ralph and Russo, the first British Fashion House in over 100 years to be accredited by the Chambre Syndicale de la Haute Couture in Paris, the governing body for the French fashion industry.

Diana became an International Senior Couturier and attended client fittings worldwide; Moscow, Los Angeles, Antibes, Geneva, Milan, Paris, Qatar were regular destinations where she worked with celebrities including Adriana Lima, Anne Hathaway, Ellie Goulding, Rita Ora, Diane Kruger, Kylie Jenner, Sonam Kapoor and Naomi Campbell.

In this role, Diana worked alongside stylists, and during this time, she noticed that the latest trends and fashions did not always suit the client’s body shape; stylists are concerned about popularising current styles, fashions and trends which do not always align with the individual’s physical characteristics.

Diana wanted to help her clients with practical knowledge to look their best in any situation or social occasion and this led her to the discovery of Image Consultancy. 

An Image Consultant works in depth over the long term with a client to help them achieve their goals aligned with their personality and lifestyle, matching clothing choices to facial shapes, body types and colour harmonies. 

With her couture expertise and high regard in the fashion industry from clients and colleagues alike, this was a natural evolution for Diana. 

She is certified by Ecole Supérieure de Relooking in Paris and London Image Institute in the Advanced of Image Consulting and Executive Presence with Lynne Marks AICI CIM, President of London Image Institute, one of the top Image Masters in the industry.

Diana is fluent in Russian and English.

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